Faction Skis And FW Parent Full Stack Supply Announce New Hires

Faction Skis and FW parent Full Stack Supply Co. (FSSC) added veteran depth to its sales and operations teams, and also implemented a new Denver, CO-based logistics provider.

Recent appointments include Pete Cahill as the Northeast and Midwest sales manager. Cahill comes to FSSC having worked for a number of industry brands including Black Crows, Canada Goose, DB Equipment, Dynafit, and Picture Organic Clothing.

Matt Henry was appointed a Western Canada sales manager. As an independent rep, Henry represented industry staples like Blizzard Tecnica, Elan, Dalbello, and Flylow Gear. He played an instrumental role in growing these companies’ sales, dealer base and market penetration in British Columbia.

The addition of these sales veterans complements the February onboarding of Frances Silva, North American operations manager, heading up B2B communications and logistics. Silva brings a strong background in the outdoor sports sector to the brand, including leadership roles in retail, sales and project management with Athleta Inc.

Austin Bergstrom joins FSSC as retail partner success and AR lead. Bergstrom joins FSSC having served in accounting, operations and customer care roles with Jiberish and Symbia Logistics, a recent FSSC’s partner.

FSSC has partnered with Denver, CO-based Symbia for its 3PL services. In Canada, FSSC maintains its relationship with A52 in Surrey, BC. FSSC’s team in North America is focused on order fulfillment and retail partners for product distribution and delivery. The team includes eight experienced professionals dedicated to the success of the company’s brick & mortar retail partners.

FSSC posted 38 percent growth in N.A. in 2019/20. The company expects to post growth and market share in 2020 despite the challenging business environment due to COVID-19.

Faction Skis has invested heavily in a production shift in its factories; 90 percent of its 2020/21 collection is made by Austrian production partners with 100 percent planned for 2021/22. This shift also gives Faction the chance to update its current Faction model over the next two years.

Full Stack Supply Co., Faction Skis and FW apparel are headquartered in Verbier, Switzerland. FSSC’s North American headquarters and showroom are located in Denver, CO.