Reebok Launches $30mm Running-Focused Ad Campaign
Reebok is launching a $30m multimedia marketing campaign in the U.S. called “Run Easy”. The campaign is designed to motivate runners to have fun with their exercise, and one of its poster ads takes a swipe at Nike's “Just Do It” slogan with the messa
Horizon Fitness Promotes Clint Myers to VP, Product and Engineering
Horizon Fitness promoted Clint Myers to vice president of product and engineering. In his new role, Myers will lead product managers in executing annual plans from conceptualization to final production…
New Balance To Host Auction for Education
New Balance and chasingKIMBIA, a blogumentary that documents the lifestyle and training of some of the world's best marathon runners from Kenya, announce the “Auction for Education” to raise funds for the KIMbia Foundation in support of youth educati
Nike Runs Dice-K Ads Exclusively in Japan
Nike announced that a new 30-second broadcast commercial featuring Japanese star and Boston Red Sox rookie pitcher Daisuke Matsuzaka will begin airing today on television exclusively in Japan to mark the athlete's professional debut this week in the
The Walking Company Enters Maine
The Walking Company, will open a new location in South Portland, Maine, its first location in the state, on April 13. The 1,725 square-foot location will be located at The Maine Mall, 364 Main Mall Road…
Dick’s Sporting Goods Set to Open Pro Soccer Park
Dick's Sporting Goods Park, a professional soccer stadium & field complex, is set to open its doors to the public. Once open, the 18,000-seat outdoor stadium and 24 full-sized outdoor fields located in Commerce City, Colorado will be the home of the
Yakima Inks Deal with Wolverine Footwear and Apparel
Yakima inked a partnership with Wolverine footwear and apparel as the official apparel sponsor of Yakima’s 2007 Road Warrior Tour, the company’s grassroots field marketing program. Road Warrior staff will wear Wolverine apparel at over 400 retail venues a
Big Dog Issues Convertible Notes; Expects TWC Sales of $170 Million
Big Dog Holdings, Inc. has entered into definitive agreements to sell $18.5 million of 8.375% Convertible Notes due 2012. The Notes are convertible into shares of common stock at a price of $18.00 per share…
Nike and adidas Take Jersey Battle to Brazil
Reports out of Brazil have adidas making overtures to the Brazilian Football Confederation (CBF) to become sponsor. The CBF's current contract with rival Nike is set to expire in 2018 with adidas' bid reportedly far outpacing the current level s
Reebok Sues Nike Over Patent Infringement in ‘Free’ Line
Reebok International Ltd. has filed a lawsuit against Nike, Inc. in the U.S. District Court for the Eastern District of Texas, claiming Nike infringed on a patent arising from Reebok’s collapsible shoe technology. Infringing products include 11 different
Puma Sponsors Namibian Football Association
Global sportslifestyle brand PUMA has signed a sponsorship deal with the Namibian Football Association (NFA). Namibia’s national team, the Brave Warriors, will be supplied with PUMA apparel and footwear for the next several years through the 2010 World Cu
Golf Galaxy to Open First Connecticut Store
Golf Galaxy will open its doors at its first Connecticut location on April 13 when it opens in Milford…
OIWC Launches Pilot Regional Program in D.C.
Outdoor Industries Women’s Coalition will launch a pilot chapter in the greater Washington D.C. area. OIWC has recently developed a model that enables women to create and maintain regional OIWC chapters throughout the country…
Nautilus lays off 30
Nautilus laid off about 30 people across the company in an effort to move “decision-making closer to the customer,” according to the Oregonian.
Bass Pro Stake Sold
Gaylord Entertainment Co. is selling its stake in Bass Pro Group, owner of Bass Pro Shops, back to Bass Pro for $222 million. The deal is expected to close during the second quarter…
