Dick's Sporting Goods Park, a professional soccer stadium & field complex, is set to open its doors to the public. Once open, the 18,000-seat outdoor stadium and 24 full-sized outdoor fields located in Commerce City, Colorado will be the home of the MLS Colorado Rapids, Colorado Youth Soccer and NDP Lacrosse, as well as play host to a number of other sports teams, special events and concerts.
In November 2006, Dick's Sporting Goods signed a 20-year naming rights agreement with Kroenke Sports Enterprises, the owner and operator of the park.
“The opening of Dick's Sporting Goods Park marks another key element of our overall commitment to the growth of soccer in America, from youth soccer to pro,” said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of Dick's Sporting Goods. “This, along with our MLS sponsorship, the Dick's Sporting Goods Halftime Report, our television soccer ad campaign and our strengthened in-store assortment of soccer products, reflects this company's dedication to the sport and very strong belief that, in the United States, soccer's time has come.”