TaylorMade Golf Claims ‘Complete Victory’ in Patent Infringement Case
TaylorMade Golf said the U.S. Court of Appeals affirmed a lower court ruling in its favor in a patent infringement suit brought against it five years ago by Dogleg Right Corp. and its partners. The June 19 rulling…
OnWax Media Launches YouTube Channel for Action Sports and Outdoor Films
OnWax Media Holdings, L.P. (Wax), has launched a YouTube channel to provide action sports filmmakers unprecedented visibility and support. The Wax branded channel will house hundreds of top action and outdoor sports content videos from some of the world&#
Puma Unveils Plans For The Puma YARD Brand Experience In London
Puma announced that The Boiler House, part of the Old Truman Brewery on Brick Lane in Shoreditch, East London, will be transformed into the Puma Yard this summer to celebrate the global sporting events taking place this July and August in London…
Sequential Brands’ Top Bidder in DVS Auction
Sequential Brands Group, Inc., the parent of William Rast and People’s Liberation brands, put in the highest bid at the bankruptcy court action for DVS, the action sports footwear company. The $7 million bid reportedly beat out a competing offer fr
OtterBox Teams with Realty TV’s Dangerous Waters for 2013 Season
OtterBox will be the official technology protector of the second season of Dangerous Waters, an adventure reality TV series featuring a team of five on a quest to become the first to travel the globe on Sea-Doo personal watercraft…
Campaign Raises $50,000 for U.S. Bicycle Route System
Adventure Cycling Association's third annual “Build It – Bike It – Be a Part of It” campaign raised more than $50,000 for the U.S. Bicycle Route System (USBRS) during National Bike Month (May 2012)…
Hydro Flask Names CEO to Replace Founder
Hydro Flask hired Scott Allan to lead the company as its new CEO and president. Allan replaces former CEO and founder Travis Rosbach, who departed in early May to…
Keen to Open First Retail Store in Japan
Keen, Inc. announced the opening of its first retail store in Japan on Cat Street in Harajuku (Tokyo). The Keen Garage Harajuku demonstrates the importance of the Japanese outdoor community to the company, while expanding Keen’s global retail prese
Staples Units Opens Second Team USA Shop in Chula Vista
Staples and the United States Olympic Committee celebrate the grand opening Thursday of the second Team USA Shop at the U.S. Olympic Training Center in Chula Vista, CA. Staples Promotional Products manages co-branded Olympic campaigns for more than 70 per
NOCSAE Rejects Virginia Tech Rating System for Football Helmets
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) has urged football players and their parents to reject the 2012 Virginia Tech STAR ratings published in May that ranked adult football helmets for their ability to reduce the ri
TNF’s Van Deren Sets New Record for Mountain-to-Sea Trail
The North Face said global endurance athlete Diane Van Deren completed the nearly 1000-mile Mountains-to-Sea Trail (MST) in record time. Supported in part by specialty outdoor retailer Great Outdoor Provision Co., Van Deren traversed the entire state of N
Black Diamond Equipment to Host Rally for Opponents of SkiLink
Black Diamond Equipment will open its headquarters June 11 in a fundraiser for Utah Representative Jim Matheson, the only member of Utah's Congressional delegation opposed to selling U.S. Forest Service land in the Wasatch to allow for construction o
Point65°N to Manufacture Kayaks in New York
To best fulfill large stocking orders from US sporting goods retailers, Swedish company Point65°N has moved production of its innovatively designed Apollo, Snap OnTop Kayaks to the Roth Global Plastics manufacturing facility in Syracuse, NY…
Icebreaker’s Moon Honored in New Zealand
Jeremy Moon, founder and CEO of Icebreaker, the New Zealand company that helped pioneer the outdoor merino wool apparel category, has been awarded the World Class New Zealand Award for Manufacturing, Design and…
Nike Partners with Xbox
At the Electronic Entertainment Expo (E3), Microsoft Corp. and Nike Inc. ushered in a new era of home fitness, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the company's top athletes, “N
