Factory Design Labs Names Oakley Creative Guru as Chief Brand Officer
Factory Design Labs, a global creative agency based in Denver, hired Oakley marketing guru Scott Bowers as its chief brand officer. Bowers will remain involved with Oakley as their brand development advisor, while acting as Factory's lead brand and c
Columbia to Launch Omni-Freeze Zero Campaign
Columbia Sportswear Co. is investing in its largest-ever summer marketing effort to support its introduction of Omni-Freeze Zero, a sweat-activated cooling technology. The campaign includes an exclusive multi-channel marketing campaign with ESPN to engage
Allen Edmonds to Introduce Jack Nicklaus Golf Line
Jack Nicklaus and the Allen Edmonds Shoe Corporation have collaborated to introduce the new Jack Nicklaus Signature Golf Line by Allen Edmonds…
February Golf Rounds Decline With Return to Normal Winter Temperatures
Golf Datatech reported that golf rounds played in February were down 5.9 percent compared to February 2012. Regions seeing drastic declines included New England, down 92.8 percent; Mid Atlantic, 80.2 percent; East North Central, 67.6 percent; and West Nor
Alleson Athletic Launches New Uniform Builder, B2B Platform and iPad App
Alleson Athletic launched a new technology platform as well as infrastructure improvements to accommodate dealers of its Chromagear line of sublimated team apparel, who are increasingly building orders using iPads and other mobile devices…
Survey: DSW is America’s Favorite Shoe Retailer
DSW tops the list of favorite shoe retailers, according to a national study from Market Force Information, a worldwide leader in customer intelligence solutions. DSW was voted America’s No. 1 shoe retailer in a survey of more than 4,000 consumers. N
Crocs Appoints New Chief Marketing Officer
Crocs, Inc. named Andy Sackmann as chief marketing officer. Sackmann joined Crocs as vice president of marketing in June 2011…
Big 5 Appoints Van Honeycutt to Board
Big 5 Sporting Goods Corporation appointed Van Honeycutt to serve on its board of directors, effective Apr. 2 The company also announced that Michael D. Miller, who has served as a director since 1997, will retire from the board of directors at the end of
Finish Line’s Q4 Profits Slide, Comps Ahead 0.7 Percent
The Finish Line reported earnings declined 18.1 percent in its fourth quarter ended Mar. 2, to $34.3 million, or 69 cents a share. Finish Line comparable store sales increased 0.7 percent. Digital sales, which are included in the comparable store sales re
Retül Incorporates Footbalance into Bike Fitting Offerings
Retül, which helps dealers use three-dimensional motion capture technology to custom fit bicycles, will incorporate the Footbalance System custom analysis and molding process into its educational offerings…
The Mann Group Names Darby Communications Agency of Record
The Mann Group hired Darby Communications as its agency of record to educate the cycling, outdoors and running markets about the The Mann Group’s signature products and services, such as GEAR, the Profitability Project, Rep Training and Strategic P
U.S. Textile Groups to Merge April 1 to Bolster Clout in D.C.
The Boards of the National Council of Textiles Organizations (NCTO), the National Textile Association (NTA) and the American Manufacturing Trade Action Coalition (AMTAC) are merging into one broad based industry trade association, to be headquartered in W
Varsity Signs Olympian Shawn Johnson
Olympic gymnast Shawn Johnson has recently partnered with Varsity, the cheerleading uniform supplier. Johnson will be the newest member of the broadcast team for the National Championships held in Orlando, Florida and Dallas, TX. She will also be endorsin
Etnies Recognized for Buy a Shoe, Plant a Tree Program
Since 2011, through its global Buy a Shoe, Plant a Tree program, Etnies has planted more than 200,000 trees to help replenish the severely deforested communities throughout Costa Rica and Brazil. Etnies is honored to announce its efforts have been recogni
Skins Appoints New Marketing Manager for North America
Skins Compression hired Danielle Said as senior marketing manager of digital, communications and e-commerce for North America…
