Saucony Launches 500 Mile Challenge
Saucony, in collaboration with DailyMile, Inc. and RunBlogRun, announced the launch of the Saucony 500 Mile Challenge.com high school cross country training program.vA new digital training initiative, the Saucony 500 Mile Challenge.com leverages a smartph
GoPro Lets Fans Participate in IPO
GoPro Inc. is setting aside a portion of stock in its upcoming initial public offering for its customers and fans to ensure they can purchase shares at the same price – and at the same time – as professional investors…
Icebug Selects Rock Gear as Canadian Distributor
Icebug, the Swedish footwear brand that rebooted its U.S. operations in 2013, has selected Rock Gear Distribution as its Canadian distributor…
FDRA Honors Kmart, H.H. Brown, Wolverine Worldwide, Cole Haan, and Merrell
Kmart, H.H. Brown, Wolverine Worldwide, Cole Haan, and Merrell were presented with Annual Achievement Awards at the Footwear Distributors and Retailers of America (FDRA) 70th Anniversary Party…
Supreme Court Rules for Nautilus in Patent Case
Nautilus Inc. announced that the United States Supreme Court issued a unanimous decision in support of requiring clarity in patent claims. The Supreme Court, in a 9 – 0 ruling, overturns a prior Federal Circuit Court of Appeals decision, and addresses the
Gerber Again Sponsoring Gear Town at GoPro Mountain Games
Gerber will sponsor “Gear Town” and provide its coveted 'golden axes' to victors at the 2014 GoPro Mountain Games, where it has again secured the title as exclusive knife and multi-tool sponsor. The games get underway in Vail, CO on
DuPont’s Kevlar to Sponsor ESPN X Games
DuPont Protection Technologies unveiled its new DuPont Kevlar brand marketing campaign – “Dare Bigger” – along with its sponsorship of ESPN X Games through 2015…
Sellmark Appoints Director of Trade Compliance
Sellmark Corporation®, a company firmly rooted in hunting, shooting and outdoor product marketing, announces that Carlos Sanchez is the company’s new director of trade compliance…
Kahr Firearms Group Breaks New Ground
Kahr firearm officially broke ground for their new headquarters in Blooming Grove Township of Pike County Pennsylvania located in the Pocono region of the state…
L.L. Bean to Open First Vermont Store
L.L. Bean is scheduled to open its first-ever store in Vermont at Burlington Town Center in October of 2014 with a 3-day celebration…
Ian Connor Joins Soar Communications
Soar Communications, a marketing communications agency serving the sports, outdoor, athletics and recreation industries, has hired Ian Connor as account executive…
OIA Releases Corporate Responsibility Topline Report
Outdoor Industry Association (OIA) released a report documenting the work hundreds of brands, retailers, suppliers and other members of the OIA Sustainability Working Group (SWG) have done over the last seven years to advance responsible business practice
LaserMax Appoints New Director of Marketing
LaserMax announces the appointment of Celia Crane as their new director of marketing…
Cortland Line Company Retains Ferguson-Keller to Rep Midwest Market
The Cortland Line Company has retained Ferguson-Keller Associates as the new sales representative agency for the Midwest region…
Sports Authority Opens Four Speedo Shop-in-Shops
Speedo USA and Sports Authority launched a new Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations in Florida and California…
