The North American distributor fo the Korean outdoor footwear brand Treksta has hired Denver-based What's Up PR as its agency of record in the North America.
What's Up PR will increase both visibility and engagement of both the Treksta brand and the diversity of its pioneering footwear products, with an integrated brand communications strategy focused on the outdoor, travel and active lifestyle markets.
The Treksta line includes men's and women's collections of technical shoes, all of which offer a comfortable experience built for the outdoors. Treksta's innovations include its NestFIT last, built from measurements taken from over 20,000 human feet, which allows the upper, midsole, and outsole to mold perfectly for an optimum fit, and its HyperGrip outsoles that deliver unparalleled traction and durability in a wide range of conditions.
Treksta also now incorporates both the precision fit Boa lacing system and the World's first foot activated, Hands Free lacing system.
“What's Up PR is a natural partner for Treksta as we expand our direction and product offerings to further define our brand,” said Rob McCurdy, Director of Sales for Recreation Outfitters Inc. (ROI), the Vancouver, British Columbia-based distributor responsible for Treksta in the US and Canada. “The interest in our footwear has been phenomenal and growing, and we are excited to work with What's Up PR's experienced team and integrated brand communications approach to help us develop and expand our already strong, and now expanding, customer base throughout North America.”
ROI became the distributor for Treksta in Canada in fall 2013 and the United States in spring 2014. ROI also distributes Deuter, Hestra, Dahlgren, Colltex,Bastine, MerinoPower and Solar Silk.
What's Up PR will kick off its support for Treksta with an integrated communications program, including public relations, digital media and new customer acquisition strategies, all tailored to strengthen the Treksta brand and product collection's visibility.
“The team at Treksta has been hard at work building a range of exceptional products and their commitment to innovation has led to some incredible advancements in footwear – fit, traction, durability, and comfort,” said Peter Downing of What's Up PR. “We at What's Up PR look forward to ramping up the current momentum for Treksta as it continues to build its enthusiastic fan base of outdoor 'funatics'. And as a trail runner, I'm truly excited about their latest shoes and what they offer the growing population of trail runners.”