Adidas Outdoor Partners with We-Cycle
Adidas Outdoor partnered with We-Cycle, a nonprofit bike sharing initiative to reduce both carbon emissions and traffic congestion in Aspen, CO. Adidas Outdoor has signed on as title sponsor of the WE-cycle program…
Tilly’s Appoints CFO
Tilly’s, Inc. appointed Michael L. Henry as chief financial officer…
Russell Athletic to Launch LittleLeagueUniforms.com
Little League and Russell Athletic announced a partnership to transform the way local Little League programs design and order their uniforms. The newly launched LittleLeagueUniforms.com will be a one-stop-site where coaches, league administrators, and par
Stio Adopts Responsible Down Standard for Fall 2015 Line
Stio became the latest outdoor apparel brand to commit to using only responsibly sourced down from Allied Feather & Down for its Fall 2015 collection…
Candie’s Launches Instagram Campaign
Candie's will launch its spring/summer 2015 marketing campaign exclusively on the social media network, Instagram…
SIA Installs New Directors, Raises Membership Dues
The SnowSports Industries America (SIA) board installed new directors at its annual spring meeting in San Francisco May 3-6, when it also approved the association's first increase in membership dues since 1984 and heard updates on consumer research,
Late NHL Player Montador Suffered from CTE
Former NHL player Steve Montador had “widespread presence” of Chronic Traumatic Encephalopathy (CTE) at the time of his death three months ago, according to a brain study released Tuesday by his estate's law firm. The news follows a judge's ruli
Columbia Sportswear Names New GM for Korea
Columbia Sportswear Company appointed a former Adidas executive to serve as general manager of the company’s wholly owned subsidiary in Korea, where bloated inventories are causing problems for many outdoor product companies…
Fitsok Announces Sponsorship of Grandma’s Marathon
Fitsok, makers of high performance technical socks for runners, announced their official sponsorship of the Grandma’s Marathon in Duluth, MN. Grandma’s Marathon is the 16th largest marathon in the U.S…
Hillsound Equipment Sponsors Iron Knee, Tender Knee Trail Race
Hillsound Equipment, the maker of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts, will sponsor the 13th annual Iron Knee, Tender Knee Trail Race in North Vancouver. The multi-distance, point-to-point competition…
Leatt Reports First Q1 Profit in Six Years
Leatt Corporation reported it earned a profit in the first quarter for the first time in six year as sales of its protective gear for motorsports and mountain biking enthusiasts pushed up sales 14 percent to $4.0 million compared to the first quarter of
HanesBrands Honors Wake Forest Baptist Medical Center
HanesBrands awarded Wake Forest Baptist Medical Center and its medical professionals with the company’s first Hanes for Good Champion Award for outstanding commitment to community service…
Sport Chek Wins E-Commerce Marketing Award
Sport Chek, Canada's largest retailer of sports equipment and apparel, won Gold for 'best e-commerce campaign' for its Social Flyer at the Festival of Media Global Awards in Rome, Italy…
Penney Narrows 1Q Loss
J. C. Penney Company, Inc. reported net sales of $2.86 billion compared to $2.80 billion in the first quarter of 2014. Same store sales increased 3.4 percent for the period…
Ruffwear to Support Best Friends Animal Society
Ruffwear of Bend, OR has entered a two-year partnership that calls for providing financial and in-kind product suport, as well as adoption promotions, to Best Friends Animal Society…
