SGB Executive

REI to Close its Stores for Black Friday

REI will close all 143 of its stores and online orders for Black Friday, encouraging its employees and customers to spend the day outside…

Fitbit Wellness Adds More Than 20 New Enterprise Customers

Fitbit, Inc. said its business-to-business offering, Fitbit Wellness, has added more than 20 new enterprise customers in the last four months, including Aon Service Corporation, Barclays, BMC Software, Boston College…

Gore-Tex Launches Winter Running Campaign

Gore-Tex has launched a new campaign promoting the benefits of its liners while running outdoors in the winter. “Winter Is A Thief,” exclaims one of the print headlines in thick black type…

Bogs Funds Outdoor Education Scholarships

Bogs Footwear has begun setting aside 2 percent of every purchase made on bogsfootwear.com for scholarships and grants so all kids can participate in outdoor education programs…

Lululemon Reorganizes Corporate Structure

Lululemon Athletica Inc. appointed Lee Holman, formerly SVP, women’s, as Lululemon’s EVP, creative director, a new position. The role of chief product officer has been eliminated…

Spain’s OS20 Partners With Event Fabrics

OS20, a Spanish outdoor brand, has partnered with Event Fabrics, the supplier of patented air permeable and waterproof membrane technology and fabrics…

Skullcandy Launches Human Potential Labs

Skullcandy Inc. launched Skullcandy Human Potential Labs, an innovation lab led by three-time Olympian Emily Cook designed to “unlock sports and human potential through music, science and technology.”…

Volcom Opens Flagship in Mexico City

Volcom opened a new flagship in Mexico City. The all-new, 850 square-foot store — Volcom’s first in Mexico — is situated in Centro Santa Fe…

Wolverine Worldwide Eyes Cautious Ordering Stance for Holiday

Wolverine Worldwide Inc. lowered its guidance for the full year partly due to challenges stemming from the strengthening U.S. dollar but also due to a soft selling environment in the U.S. Management indicated it is seeing tighter open-to-buys heading into

Outdoor and Athletic Brands Push for Global Labor Standard

Adidas Group, Columbia Sportswear Co., Nike, REI, VF Corp. and Outdoor Industry Association were among the organizations to call Wednesday for a single standard for working conditions in the global apparel and footwear manufacturing sector…