Pearl Izumi, a name widely known and trusted within the bike and run industries, has chosen Outdoor Prolink to help it reach professional customers.
Outdoor Prolink runs pro purchase sites for more than 90 top outdoor gear brands, including La Sportiva (sportiva.com/pro), Osprey Packs (pro.ospreypacks.com), and Darn Tough (darntough.com/vip).
Outdoor Prolink takes pride in its selective membership that now numbers more than 60,000 hand-approved, outdoor professionals. Outdoor Prolink requires each new member to apply individually to make sure they meet high company standards, and each pro must be a paid outdoor professional with some avenue of influence over the general publi
Pearl Izumi recognizes the influence of the Outdoor Prolink demographic and is looking forward to expanding their program to reach this unique pro community.
“Outdoor Prolink makes it easy for pros to get access to Pearl Izumi in a fast and efficient way,” said Geoff Shaffer, Pearl Izumi’s V.P. of Global Brand Marketing. “The Outdoor Prolink database compliments the Pearl Izumi Industry Pro site, offering access to an authenticated pro demographic.”
Pearl Izumi joins other bike brands like Diamondback Bikes, Five Ten, Club Ride, NiteRider. Instead of merely offering a portal into an existing manufacturer pro site like some consolidated pro sites, Outdoor Prolink offers a comprehensive and easy shopping experience similar to a traditional retail site, where pros can shop multiple brands and activities at the same time.
Pearl Izumi will be using Outdoor Prolink’s marketing strategies to get the most out of their partnership like ‘ProView’ gear reviews written by vetted Outdoor Prolink professionals who give honest and educated feedback on the company's product. All reviews are published on the Outdoor Prolink blog DirtbagDreams.com, and are promoted via social media.
Outdoor Prolink also offers other strategies including e-newsletters to 60,000 pros with an above-average open rate, ad banners, and branded coupon codes.