OIA Raises Voice on Climate Change
Outdoor Industry Association (OIA) will push U.S. policy makers harder for concrete action on climate change, according to a statement released Friday by its board of directors…
Camagnolo to Sponsor NA Handmade Bicycle Show
Campagnolo is returning as a sponsor for the North American Handmade Bicycle Show (NAHBS) in 2016, when it will once again hold a competition for the “Best Campagnolo-Equipped Bike” as part of the NAHBS Awards…
Modell’s to Open Two New York Locations
Modell’s Sporting Goods is scheduled to open two new locations this week, bringing their total number of stores to 155 in 10 states…
361 Degrees Introduces 360 Degrees Ad Campaign
361 Degrees USA, the athletic footwear manufacturer, introduced their new marketing campaign for 2016 titled “Fast & Soft” and featuring a new mythical character, “Sheepa.” The unique new visual campaign will focus on the benefits
Fitbit CEO to Keynote CES 2016 Leaders in Technology Dinner
James Park, CEO and co-founder of Fitbit, will deliver the keynote address at the Leaders in Technology (LIT) Dinner at the upcoming CES 2016…
Senators Push for Reauthorization and Full Funding of LWCF
U.S. Senators Richard Burr (R-NC) and Michael Bennet (D-CO) led a bipartisan coalition of 14 senators Wednesday in requesting permanent reauthorization of the Land and Water Conservation Fund (LWCF) along with full mandatory funding in one of the bills Co
Wolverine Worldwide Appoints New President Of Lifestyle Group
Wolverine World Wide, Inc. appointed Richie Woodworth to the position of president of the company's Lifestyle Group, which includes the Sperry, Stride Rite, Keds, and Hush Puppies brands, effective Jan. 3, 2016. He most recently led Wolverine Worldwi
Walton Family Foundation Awards $100K to PeopleForBikes
The Walton Family Foundation, which was created by Walmart founders Sam and Helen Walton, has awarded a $100,000 grant to PeopleForBikes in support of its Business Network…
GoPro Channel to Launch on SkyQ
GoPro, Inc. is bringing the GoPro Channel to SkyQ, which is launching early next year in the UK and Ireland…
The Bike Cooperative Adds Moxie Cycling as Supplier Partner
Moxie Cycling Co., a women's cycling apparel brand, has become a supplier partner of The Bike Cooperative, a retailer-owned co-op…
Alex Boylan and Burton Roberts to Host Outdoor Inspiration Awards
The sixth annual Outdoor Inspiration Awards, presented by Adidas Outdoor, will be co-hosted this year by Alex Boylan and Burton Roberts from DreamJobbing (www.dreamjobbing.com) and reality TV fame…
Reality TV Stars to Host Outdoor Inspiration Awards
The sixth annual Outdoor Inspiration Awards, presented by Adidas Outdoor, will be co-hosted this year by Alex Boylan and Burton Roberts from DreamJobbing and reality TV fame…
CF Lifestyle Targets European Crossfit Market
Dutch e-tailer CF Lifestyle has launched its e-commerce site in four additional languages with the intent of supplying Crossfitters throughout Europe with workout clothing, gear and nutritional supplements…
Fox Factory Speeds Up Race Face/Easton Integration
Fox Factory Holding Corp. amended its earn out agreement with the sellers of Race Face/Easton so that it can accelerate integration of the business, which it acquired in late 2014…
Squaw Valley Alpine Meadows Invests $9 Million in Improvements
Squaw Valley Alpine Meadows ski resort opened Nov. 12 and said it had invested more than $9 million in snow surface and chairlift technologies across both mountains…
