SGB Executive Outdoor

EXEC: Report Sees Crocs, Hoka, New Balance, and On Increasing Teen Appeal

Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandler’s 46th Semi-Annual Taking Stock With Teens Survey. Nike dominated teen mindshare in footwear and apparel but lost brand appeal in the performance category, while Adidas, Converse, Under Armour, and Vans ost ground with teens. Lululemon had a mixed performance.

Rupert Campbell Leaving Adidas North America

The president of Adidas North America will step down to pursue other opportunities, effective October 27. Executive board member Arthur Hoeld, who leads global sales, will oversee the region until a successor is found.

EXEC: Hydro Flask and Osprey on Divergent Paths in Fiscal Q2

Osprey reportedly surpassed expectations for the third straight quarter with help from improving travel demand, but Hydro Flask continued to be pressured by a shift in consumer preference from insulated bottles to tumblers. 

EXEC: JLL Holiday Survey Sees Experiences Weighing on Traditional Gift Spend

In the JLL 2023 Holiday Shopping Survey Report consumers are poised to increase spending on entertainment and experiences during the holiday season but at the expense of the amount they would have spent on gift giving. The survey found spending on physical goods to decline 13.8 percent.

Movement Skis Cuts OpEx After Tough Start to Year

Weak sales prompted the company to take a hard look at its operating expenses, with personnel costs cut by 16 percent, advertising costs by 10 percent, R&D costs by 25 percent, and G&A expenses by 19 percent.

EXEC: ASOS plc Warns on Fiscal Year Cashflow Issue Due to Timing Effects

The retailer typically receives cash from their sales gross of returns and sales tax immediately. However, the cash outflow from sales tax, returns and variable costs associated with those sales predominantly impacts the following two months. The impact will reverse during September and October.

Studies Show Active Lifestyle Brands Resonate with Gen Alpha

In a recent survey conducted by Beano Brain, Nike ranked #4 in the Top 100 “Coolest Brands” among Gen Alpha in the U.K. and #17 in the U.S. Other vendors making the list in the active lifestyle space included Adidas, Puma, Crocs, Jordan, Under Armour, Champion, and The North Face.

EXEC: UBS Sees Weaker Softgoods Spending Ahead Tied to Student Loan Repayments

UBS, the global financial services firm, reported it expects the consumer spending environment for softgoods in the U.S. to partly deteriorate over the coming months due to the resumption of student loan repayments in October. Inflation concerns and higher interest rates are among other factors expected to impact consumer spending.