SGB Executive Outdoor
Oakley’s Says New Marketing Campaign Will Emphasize Disruptive Design
In a glitzy Hollywood media event, Oakley unveiled its “Distruption by Design” marketing campaign, which seeks to draw attention to the company's plans to to use digital eyewear and customization to enhance vision…
Bogs Sales Jump 22 Percent in Q4
Weyco Group, Inc. said North American wholesale sales of its Bogs outdoor footwear brand rose 22 percent in the fourth quarter. The boot brand benefited from the “harsh winter weather across significant parts of the U.S.,” said Thomas W. Flors
BloodSport Arrows Partners with Steve Kaufman and Associates
BloodSport Arrows has signed with Steve Kaufman & Associates (SKA) for the Central Region of the United States…
Fox Factory Announces Executive Management Changes
Fox Factory Holding Corp.’s board of directors has reorganized the company’s executive management team. Effective Feb. 24, 2014…
Adidas Partners with Dr Pepper Dallas
Adidas reached a multi-year partnership with Dr Pepper Dallas Cup XXXV, the the elite international youth soccer tournament. Adidas becomes the exclusive apparel and product provider…
Ironclad Performance Wear Appoints EVP Sales and Marketing
Ironclad Performance Wear Corporation announced that Bryan Griggs has joined the company as its executive vice president sales and marketing…
Billabong Narrows Loss
Billabong International significantly narrowed its loss in the first half ended Dec. 31, to Australian A$126.29 million ($113.7 mm) from A$536.64 million a year ago. Revenues declined 4.6 percent to A$669.99 million ($603.26 mm) from AA$702.32 million a y
Dagger Team Manager Tours Schools to Spread Outdoor Lifestyle Gospel
Dagger is sponsoring Dagger Team Manager Chris Gragtmans' 2014 “Live Your Dreams” tour, during which he will visit high schools, colleges and universities to talk about how can build confidence and achieve career goals thorugh an active
Sportsman’s Warehouse Reveals 2014 Expansion Plan
Sportsman’s Warehouse will open seven new stores in the West and Pacific Northwest during the spring and summer of 2014, announced company CEO John Schaefer…
January Data Shows Eastern Ski Resorts Enjoying More Growth
Occupancy and bookings data indicates the nation's major ski resorts were on pace as of Jan. 31 to grow overall occupancy and revenue for the 2013-14 season by 4.7 and 10 percent respectively over last year's levels, according to DestiMetrics…
Superbrand Inks Deal for Brazil Distribution
San Diego-based Superbrand Surfboards & Apparel announces a Brazilian manufacturing and distribution agreement with Wetworks…
Body Glove International Announces New Hat License
Body Glove International announced a licensing agreement with Hatsco to create a new headwear collection…
Mavic Hires Marketing Director, North America
Mavic, Inc hired Chad Moore as marketing director, North America. It also opened a Canadian sales office…
New Balance Signs ITU World Junior Champion
New Balance signed their latest Team New Balance athlete, the 2011 ITU World Junior Champion Lukas Verzbicas…
Peak Launches All Star Sneakers
Peak Sport Products Co., Limited launched two Tony Parker All-Star TP9 series sneakers which were worn by the athlete during the All-Star Game in New Orleans, LA on Feb. 16. The models marked the Chinese brand's first NBA All Star shoe…
