SGB Executive

EXEC: Puma SE Names New CEO and Chair of Management Board; Freundt to Exit

Puma SE’s Supervisory Board has appointed Arthur Hoeld as chairman of the Management Board and CEO of Puma SE, effective July 1, 2025. Due to differing views on strategy execution, Arne Freundt, CEO of Puma SE, and the Supervisory Board have mutually agreed that he will step down as CEO on April 11, 2025.

EXEC: Fila Holdings Officially Changes Name to Misto Holdings

Misto Holdings manages a portfolio of brands, including Fila, Titleist, FootJoy, Scotty Cameron, and others; however, the name Fila Holdings was closely associated with the Fila brand, leading to a limited perception of its broader portfolio and global brand management role.

EXEC: Will Mexico Tariffs Stymie Mainland Headwear’s Plans South of the Border?

There was no mention of U.S./Mexico tariffs in the company’s Annual Report, even as more production moves south of the border for Mainland and New Era (presumably) that push to increase shipments in the second quarter and that could eat into company margins as tariffs are due in April after a 30-day delay.