Anta Sports Products, Ltd. (Group), which runs retail stores in China for the Anta brand, Fila, Descente, Kolon Sport, and Amer Sports, reported retail sales, in retail value, for the Fila brand increased in mid-single-digits year-over-year in the second quarter, a moderation from the high-single-digit first quarter trend and the high-teens trend for full year 2023.

Fila brand retail sales, managed by Anta Sports, posted high-single-digit growth in the first half ended June 30.

Retail sales for the Anta brand in the second quarter of 2024 increased high-single-digits compared to Q2 2023, also representing an acceleration from its mid-single-digit growth in the first quarter.

Anta brand retail sales posted mid-single-digit growth in the first half, which ended June 30.

All Other Brands, including Descente and Kolon Sport, excluding Amer Sports Corp. businesses under Amer Sports Holding, (Cayman) Ltd.’s joint venture, and any other brands that joined the Group after January 1, 2023, saw second-quarter retail sales increase in the 40 percent to 45 percent range versus the prior-year quarter, a trend improved from the 25 percent to 30 percent increase in the first quarter.

As defined above, all other brands’ retail sales increased by 35 percent to 40 percent in the first half.

The company said retail sales refer to revenues, inclusive of value-added tax, if any, from sales to consumers transacted in brick-and-mortar stores and e-commerce platforms, part of which are owned and operated by the Group, and the rest owned and operated by the Group’s distributors, franchisees and/or distributors’ franchisees.

Retail sales do not represent the Group’s total revenue, and the Group considers the same to be a business operational indicator of its various brands.

Image courtesy Anta Sports