Beth Brownlee, former director of apparel sales for Columbia Sportswear, and Ruth Nichols, also a former Columbia executive, have introduced “Trust Your Journey,” an inspirational and eco-friendly apparel line.

The organic collection is designed to inspire “women everywhere to honor their inner strength and celebrate their personal path through life. According to a statement, the brand's name was inspired by Brownlee's battle with breast cancer when a friend told her during chemotherapy treatments to “trust your journey.”

“When I heard those words, it just hit me, 'You can beat this awful cancer, Beth, you just need to believe in this and have the courage to stay positive,' I said to myself. I knew at that point I would heal and one day give this inspiration back,” says Brownlee.

In a similar vein, Nichols struggled with the declining health (and eventual death) of her husband and the birth of their only child.

Both women have many years of experience in the sporting goods industry at Columbia as well as Nike, Asics, Hind and Woolrich.

“I want to let women know that they are not alone in their fight. Sometimes it's little things that inspire us to overcome obstacles, great or small. Trust Your Journey celebrates all women and wants to support them,” Brownlee said.

Trust Your Journey's website,, is currently serving as their storefront. The website details both Brownlee and Nichol's stories with personal photos and reflections. Customers are encouraged to pass along their personal stories oftheir hardships and triumph.