Everlast Worldwide Inc. has signed a new license to distribute boxing equipment with Leading Brands SA. The Buenos Aires based company will distribute Everlast branded boxing equipment throughout Argentina, Uruguay, and Paraguay. The license covers a variety of equipment including boxing gloves, boxing bags, exercise equipment; weight lifting equipment, free weights, benches, and aerobic and martial arts equipment. Initial shipments under the license are expected in the first quarter of 2007.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said, “We are excited to add another license in South America, where the Everlast brand is very highly regarded. This new license for boxing equipment with Leading Brands is an important step in our growth in Argentina, Uruguay and Paraguay and demonstrates the leadership the Everlast brand has in the sport of boxing worldwide.”
Leonardo Schwarzmaier, President of Leading Brands said, “We are pleased to be working with Everlast, especially in a category that is so ingrained in the roots of the company. The Everlast brand is synonymous with boxing, toughness, and durability worldwide, and resonates extremely well with the consumers in our region.”