Everlast Worldwide Inc. announced that it has signed a new licensing agreement for work boots, safety shoes, steel-toed shoes, and electrostatic dissipating footwear in the U.S. and Canada. The new products will be sold to retailers specializing safety footwear, as well as directly to manufacturing factories in the U.S. and Canada.
Federated Venture Capital Group of Beijing will lead the consortium of companies, including M&B Imports of Miami and Rontex Federated of Beijing, combining efforts to offer this innovative new Everlast line.
Seth Horowitz, chairman, president and CEO of Everlast Worldwide Inc., said, “The work boots and safety footwear are tough and rugged applications of the Everlast name in our already successful footwear category. This is one of several steps that we have taken and will continue to take in order to maximize our footwear presence in the U.S., Canada and abroad. Consumers turn to the Everlast brand for its durability and value whether at work, play or leisure. In this case, the consumer also depends on quality that will stand up to severe conditions while providing foot protection. The Federated Venture Capital Group and its partners are more than capable of delivering on our company's authentic traditions.”
B.P. Chien, chief Portfolio strategist of Federated Venture Capital, added, “I am pleased and honored to work with such a great team at Everlast Worldwide. Given our association with a world-renowned brand of Everlast's stature, I am extremely optimistic regarding the enormous opportunities that this deal can bring to our organizations.”
