Everlast Worldwide Inc. signed a new agreement with SportLife Brands, LLC of New York City. SportLife will produce, market and sell men’s, women’s, boy’s, and girl’s underwear, sleepwear, baselayers, and thermals under the Everlast brand in the U.S. The products will be available for shipping in Holiday 2021.
Margaret Kivett, SVP, global licensing, Everlast Worldwide Inc., said, “We are excited to partner with SportLife to bring a new line of Everlast underwear, loungewear and sleepwear for men and women to the U.S. market. This new collection supports Everlast’s mission to become a necessary part of the lives of athletes and fitness enthusiasts who train, compete and live an active lifestyle.”
Elie Levy, CEO of SportLife Brands, LLC, stated, “Everlast is an Iconic American brand with universal consumer appeal. We are excited to partner with Everlast on this venture, bringing our deep knowledge in design, production, sourcing, and developing lines synonymous with the Everlast name and history.
SportLife develops underwear, baselayers, thermals, and sleepwear under license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter, Head, and Disney.
Photo courtesy Everlast
