Everlast Worldwide Inc. has signed a new license to distribute cellular phone cases with Eurotek Italia. The Italian based company will distribute the Everlast branded cases throughout the European Union and Russia beginning in the fourth quarter of 2006.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said, “This new license with Eurotek Italia for cellular phone cases demonstrates the widespread acceptance of the Everlast brand throughout Europe as a fashionable lifestyle brand. Additionally, it increases our exposure to the consumer in an important and highly visible category.”
Piercarlo Schiavo, Managing Director of Eurotek Italia said, “We are thrilled to be associated with Everlast, a brand that is both authentic and fashionable to the European consumer. The durability and toughness associated with Everlast makes the brand a perfect fit for the kind of protection cell phone users require.”
