Everlast Worldwide Inc. announced that it has signed a new license with Wilson Imports Ltd. of Glasgow, Scotland for men's, women's, and children's footwear in the U.K. and Republic of Ireland. Everlast will continue to be the supplier of professional and amateur boxing shoes to the market. Wilson Imports will distribute the Everlast- branded footwear to sporting goods retailers, department stores and athletic footwear retailers in the region. This agreement with Wilson Imports is in addition to the company's license for Everlast active apparel signed earlier this year.
Seth Horowitz, chairman, CEO and president of Everlast, said, “Today's agreement between Everlast and Wilson Imports marks another step in our international licensing program, which we are taking to a more refined level for increased brand exposure in each region of the world. Everlast has realized early success with Wilson Imports' active apparel line, and we anticipate high market penetration within their distribution territory by their combined efforts in apparel and footwear. We view the U.K. and Republic of Ireland as separate markets from the rest of Europe, as tastes and consumer needs differ substantially, and this new licensing agreement will help to meet those demands.”
Iain Wilson, Jr., director of Wilson Imports Ltd., stated “Wilson Imports is pleased to bring a new line of footwear to the markets in the U.K. and Republic of Ireland, using our already strong distribution channels throughout the region. Moreover, we are excited to expand our relationship with Everlast Worldwide, a company with international brand recognition and loyalty.”
