Evergreen Outdoor Group, an outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of new partner Sara Zuchetto. Evergreen Outdoor Group currently represents notable footwear, apparel and accessory brands both regionally and nationwide, including Chrome, Fits Socks, Free Fly, Kizik, and Oboz.
Founded in 2022, Evergreen Outdoor Group was started by industry footwear veteran Erik Walcott following his leadership roles at Ecco, Keen, Timberland, Nordstrom, and Rumpl. Walcott said his expertise spans from high-touch independent specialty retail partnerships to overseeing larger key accounts, matching Zuchetto’s experience with key account and go-to-market strategy for outdoor brands including Keen, Teva, and Cascade Designs. Together the team will provide tailored solutions that align with their clients’ unique visions and goals.
“The last two years have seen amazing and rapid growth for our brands and for Evergreen as an agency, and knowing Sara’s work and relationships made teaming up an easy ‘Yes’,” said Walcott. “This growth step will allow us to continue to provide best-in-class service to our existing and future brand and retail partners while expanding our Portland hub to Seattle as well. I’ve known Sara for many years and can’t think of a better partner and a more natural fit for fueling Evergreen’s future success.”
Zuchetto sees increased opportunity for Evergreen heading into the trade show season.
“We’re looking forward to a strong 2025 with our current portfolio of leading and emerging brands,” said Zuchetto. “Our shared experience continues to attract great brands and strong retail partnerships to Evergreen, and it’s the right fit at the right time to grow our agency alongside our partners’ businesses.”
