Sole Technology, Inc. added Mindy Cook as domestic sales manager for etnies Girl. In her new role, Cook will manage all aspects of domestic sales for the etnies Girl brand. Her main responsibilities will include overseeing all of the domestic sales reps and ensuring that appropriate levels of distribution, sales and service are met for etnies Girl footwear, apparel and accessories. She will also work closely with other departments to help solidify the brand image and provide a foundation for future growth.

“Mindy has a solid reputation within the industry. Her knowledge and drive will help build upon the success and momentum the brand is experiencing right now,” said Julie Shumaker, etnies Girl brand manager. “Her good instincts, judgment and understanding of the market make Mindy a perfect match for etnies Girl.”
Cook joins etnies Girl after a productive seven-year tenure at Paul Frank Industries. She got her start in customer service and worked her way into an assistant national sales manager position. In her last two years with the company, she served as the Los Angeles sales rep for both the men’s and women’s divisions.

“Sales management positions don’t present themselves often, especially for great companies like etnies Girl,” said Cook. “I worked my way up from an entry level to a management position, so I have a strong understanding of how important each role is to the success of a company. I’m very happy to be part of etnies Girl and I look forward to continuing the success of the brand.”