Thule has hired Karl Wiedemann as Product Manger. Wiedemann will be responsible for the development of fit kits and load carriers, as well as the introduction of Thule snow chains in the North American market. Wiedemann will report to TJ Hanson, VP of Marketing.
“Load carriers are the cornerstone of our business and we are confident that well be able to improve our competitive advantage in the category with Karls guidance,” said Hanson. “We always admired the work that Karl did while at Pedros and are excited to have him join our team.”
Wiedemann comes to Thule from Decathlon USA where he was the Marketing and Business Development Manager. Prior to Decathlon USA, Wiedemann spent 10 years at Pedros USA, where he held various positions including Product Manager and Marketing Communications Manager.
“I have relied on Thule products ever since I installed one of its racks on my first car,” said Wiedemann. “I am thrilled to be part of the Thule team and very excited to get started.”
Wiedemann will be based out of Thules Seymour, CT headquarters and begins with the company today.