Etnies named Mike Regan to the newly created position of etnies brand director, and both promoted and added additional brand team members. Regan has been with etnies for more than three years, as director-international sales and has been instrumental in growing its business in Europe, Asia Pacific and the Americas.


“Mike Regan brings years of global brand experience, which has contributed to his solid eye for trends and style,” said Pierre André Senizergues, owner and CEO of etnies, which is based in Lake Forest, CA.  “Not only will his background and passion for action sports benefit etnies, but Mike is a great leader, and most importantly a wise leader.”

Regan grew up skating and surfing in southern California, which drove him to be a part of the action sports industry. Prior to joining Sole Technology, Regan was in international sales with DC Shoe Company for more than six years.  In his new role of brand director, he will be the leader of the etnies brand.


Etnies also recently promoted Todd Casselberry to director of apparel, merchandising and design; and Wallace Millsto senior product manager for etnies’ core skateboard footwear category. New hires include Nathan Bell as senior graphic designer, and Austin Brown as music marketing manager