Erehwon Mountain Outfitter, based in Arlington Hts, IL, plans to open its first store in Milwaukee this October. The store at Bayshore Town Center, just outside of Milwaukee, will be the outdoor retailer's fifth location. It operates three stores in the Chicago area and one in Madison, WI.


“We realize that things are tough but the reason that we are opening a store in Milwaukee is because we think the area of Bayshore is a great market,” Rudi Mayer, general manager at Erehwon Mountain Outfitter, told SportsOneSource. “It's very upscale and fits our demographic profile of what we're doing. And it happens to be a great shopping mall.”


But he also said Erehwon Mountain Outfitter received attractive rent terms as a result of economic conditions.


“We we're weren't looking to open a store but we had been looking for over 10 years at the Milwaukee area. We were quite familar with the market and always thought there was an opportunity but we just never found that right opportunity at the right rent. But the landlord gave us a once-in-a-lifetime deal we couldn't pass on.”


Erehwon Mountain Outfitter opened its first store in 1972 on Chicago's North Side.