Equip Outdoor Technologies, based in Derbyshire, UK, announced that they have agreed to purchase the Lowe Alpine backpacks brand and all its associated assets for an undisclosed amount. Equip, a private UK company owned by Matt Gowar, has grown rapidly in recent years following its acquisition of the Rab and Podsacs brands.
Following this latest announcement, the Lowe Alpine group of companies in the UK, Germany and the Netherlands will now operate as subsidiaries of Equip Outdoor Technologies.
Lowe Alpine was originally founded in Boulder, CO, by the Lowe Brothers back in 1967. Lately it has been in Italian ownership until last summer when its Italian banks forced its owners to seek concordato protection from their creditors. Since that time Matt Gowar and Equip have been in pursuit of the brand and eventually concluded their agreement to purchase Lowe Alpine on July 8.
Lowe Alpine will now move back to the UK and its base in Kendal, Cumbria will once again become the company’s international headquarters where its current UK operations and the packs development team are based. In addition to continuing to develop its world leading backpacks line, Equip is intent on re-establishing the Lowe Alpine clothing line in “double quick time.”
“I have long admired Lowe Alpine, and it has been an inspiration to me during the 20 years that I have been working in the outdoor industry,” said Gowar. “I am delighted to become associated with one of the cornerstone brands of our industry.
The current UK, German and Dutch management teams together with the packs and sales teams in the Kendal office will provide a great platform to spearhead the growth of Lowe Alpine, returning it once again to its pinnacle position in the outdoors.
We all feel very excited to have been able to secure the Lowe Alpine brand ahead of others who clearly wanted it, and we see an exciting future ahead for Lowe Alpine.”
David Udberg, the current Lowe Alpine UK managing director, will also take over as head of sales and marketing for all Equip brands while the rest of the Lowe Alpine UK management team consisting of Shona Taylor, financial controller, Martyn Hurn, head of the packs development team, and Dave Suddes as sales director of Lowe Alpine UK, will continue in their existing roles.
Chris Harding, managing director of Equip, will also take over as head of design for Lowe Alpine as well as all other Equip brands. The intention will be to keep the design and development of Rab and Lowe Alpine clothing completely independent of each other and to have a dedicated development team for each brand.”
Harding said the new owners think that there is a huge potential to develop Lowe Alpine clothing. “It is probably the case that it lost its way a little over the last few years, but we are confident that we can build upon its great heritage to bring it back to being a formidable outdoor clothing brand once again. However, it is vitally important that both Rab and Lowe Alpine maintain their unique individuality with each brand having their own identities and positions in the market.”
The management team of Equip remains unchanged while in most markets the sales teams for Rab and Lowe Alpine will continue as separate units.
Matt Gowar, CEO of Equip, will continue in his current role. He will however return to the UK after three years in Boulder, USA, after starting up and running the Equip USA operation. He will take overall strategic control of the group in Derbyshire.
With the acquisition of Lowe Alpine, Equip Outdoor Technologies will further strengthen its brand portfolio and intends to significantly develop its brands globally in the coming years.
