Elevate Outdoor Collective announced it had hired Peter Stolz as global vice president design/creative director.
“As we evolve our organization with even more focus on product, Peter brings the needed design skills and management experience to take us to the next level,” said John Colonna, president & CEO, Elevate Outdoor Collective. “Throughout his career, he has demonstrated the ability to cultivate an innovative culture and has established himself as one of the top creative directors in this space.”
Stolz joins Elevate Outdoor Collective after working for the past three years at Converse as its global senior creative director for men’s and women’s apparel and accessories and as the acting creative director for more than three years before that. His career has also included stops at Levi Strauss & Co. and Nike.
“I am thrilled to be joining the team at Elevate Outdoor Collective,” Stolz said. “I look forward to driving winter-sports culture, shaping the industry with cutting-edge design as we elevate the intersection of lifestyle and sport.”
Stolz’s hire comes following the company’s rebranding for all K2 Sports and MDV brands, including K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus, and K2 Skates, under the Elevate Outdoor Collective Umbrella.
Photo courtesy Elevate Outdoor Collective
