Electra Bicycle Company has hired Stanwood & Partner Public Relations to handle all aspects of consumer and trade PR for their cruisers, Townies and accessories.

Prior to Stanwood & Partners, all Electra marketing, including PR was managed by Barbara Mizuno, who is leaving Electra next month to start a new marketing consulting company. Under her direction, Electra experienced a phenomenal growth in visibility. Mizuno’s consumer ad campaign featuring Electra owners Jeano Erforth and Benno Baenziger, introduced the Electra Townie and its Flat Foot Technology™ design”.