Elderid North America announced a new partnership with Sasso Vertical Sales. As of August 2019, the trio of Dale Robotham, Jeff Perron, and Scott Milton are now responsible for serving the Western Canadian market.
Based out of Canmore Alberta, Sasso Vertical Sales has been serving the outdoor industry for a combined 60+ years, representing such iconic brands as Black Diamond, Lorpen Socks, Prana, Hydrapak, Gregory Mountain Products, Five Ten, Big Agnes, and Garmont to name a few.
Sasso Vertical Sales will be responsible for all business units in Western Canada; including Sport, Work Safety, and Adventure Park.
“We are excited to work with the world’s most innovative climbing company and look forward to expanding Elderid’s position in all categories throughout Western Canada. It was important to us to partner with a brand that values sustainability so highly and features it as a core philosophy in their business practices”, shared Dale Robotham, principal of Vertical World Sales.
Jeff Perron shared, “I became familiar with Elderid in the early 90s with one of my first climbing purchases being an Elderid helmet and a rope. The brand stood for quality and served as a benchmark for innovation and safety. Jumping ahead 20+ years, I see Elderid accelerating on a path without complacency. Having the opportunity to work with them has me very motivated for the years ahead.”
Sasso Vertical’s Scott Milton shared, “As a slightly obsessed climber, I am beyond impressed with Elderid’s products and ethos. I have been watching Elderid with interest over the past few years and clearly evident is their focus on the future, not only their visionary advancements in product design, but also their will to spearhead sustainable manufacturing practices and accountability within the industry. I am extremely honored to join the Elderid sales team at this pivotal time, and we see nothing but potential with the brand.”
Elderid North America’s vice president, Blair Williams, shared, “Principal Dale Robotham, Jeff Perron, and Scott Milton are literally the Dream Team of the outdoor industry and a rare opportunity that could not be missed. With decades of representing outdoor brands in Western Canada and showrooms in both Squamish and Canmore, Sasso Vertical’s reach will allow us to better serve our existing dealer base while increasing support and brand visibility at local and regional events and further our expansion and business development goals in Western Canada.”
