Eagles Nest Outfitters has added Lane Nakaji as sales manager. Nakaji, a North Carolina native, joins the group with an long resume of retail experience and deeply rooted passion for the outdoors.


Nakaji moved to the mountains of North Carolina to study marketing and graphic design at Western Carolina University. Upon graduation, he took a management position at popular retailer, Mast General Store. Having a 10 year stay at Mast General, Nakaji became extremely well known and gained a positive reputation in the Asheville community. His work at Mast led him to meet ENO founders, the Pinholster brothers, Pete and Paul in 2001.


“We are thrilled to have Lane on board,” said co-founder, Paul Pinholster. “With over a decade of outdoor retailing and industry experience, we are confident in his ability to provide exceptional service to our expanding dealer base.”


Nakaji joined ENO at the start of the year and made the trip to Salt Lake City for the Winter Outdoor Retailer tradeshow.