DVS Shoe Company announced that it will be continuing its partnership with its iconic skate athlete
Daewon Song at the launch of the Agenda Trade Show in Long Beach, CA last week.

“It is critically important to us that the authenticity and integrity of
the DVS brand remain in tact. By moving forward with Daewon, a legend in
the skate arena, DVS is remaining true to its heritage,” says Colin
Dyne, CEO of Sequential Brands Group. “We are in the process of
re-signing the most elite and promising athletes who have a history with
the DVS brand, and look forward to announcing those partnerships as well
very soon.”

The DVS
brand was recently acquired by
Sequential Brands Group, Inc., a licensing and branding company.

As one of the premier skateboarders of the last generation, Daewon Song
is a key part of the DVS brand strategy to recommit to its skateboarding
heritage. A partner with DVS since 1997, Song has designed and tested 12
signature shoes with the company, with the Daewon 13 being
introduced for the Spring 2013 collection, which was showcased at the
trade show last week.

“DVS has been family since 1997 and has always had my back 100 percent and I
will always have theirs, 100 percent! Re-signing wasn't even a question,” said Song. He has signed on
for an additional three years with the company.

About Daewon Song:

Daewon was born in Seoul, South Korea and grew up in the Southern
California city of Gardena. Daewon's creativity emerged early and by
grade school he was being recognized for his artistic abilities; winning
drawing contests and doing commercial art work before discovering
skateboarding at the age of thirteen. Skateboarding quickly proved
to be the perfect vehicle for Daewon's athleticism and creative vision.
By sixteen, he had turned pro. Long recognized for his incredible
technical ability and finesse, Daewon also came into the professional
skateboarding at the dawn of the video revolution.

With his smooth,
almost effortless approach to skating and a non-stop progression of
tricks, Daewon has delivered over 20 enviable video parts. He was also a
key figure leading skateboarding's tech revolution. In 2004, he was
voted Street Skater Of The Year by TransWorld and in 2005 he won
their Video Part of The Year award. In 2006, he was recognized by Thrasher
with skateboarding's ultimate award: Skater Of The Year. Daewon is also
the co-founder of Almost skateboards with fellow skate legend Rodney
Mullen. With twenty years in the streets under his belt, Daewon is just
as stoked as ever and continues to progress his skating. Sponsors: DVS
Shoe Company, Matix Clothing, Almost Skateboards, Spitfire Wheels,
Tensor Trucks, Andale Bearings, Glassy Sunglasses, Mob Grip.