Dominion Riverrock has partnered with Cudas Footwear company, based in Ashland, VA. Cudas will sponsor two Riverrock events, the kayak boatercross event, taking place on Saturday, May 19 at 1pm and kayak freestyle event, taking place on Sunday, May 20 at 3pm. Cudas will have a pop up store at the event featuring their shoes at special festival pricing. Cudas is the official footwear of the festival and will be outfitting the Riverrock Sportsbackers staff.

Cudas Footwear carries a full line of vacation minded resort sandals and aquatic footwear and are available in boutique surf and specialty shops in the US and beyond as well as online at Cudas.com.

“Cudas Footwear is proud to be partnering with Dominion Riverrock as the official footwear of the East Coast's premier outdoor festival. Cudas sandals and aquatic shoes fit perfectly with the active river and beach lifestyle of Virginia. We are excited to bring our comfortable, fashionable shoes to festivalgoers and to support this great event in our hometown,” Andy Jacobs, founder, Cudas Footwear

Dominion Riverrock is a three-day festival that celebrates Richmond's  vibrant and active river life with a series of sporting events- trail running, bouldering, mountain biking, kayaking, stand up paddleboarding, freestyle biking and ultimate air dogs- with highly anticipated musical performances from national and regional acts, food vendors, exhibits and much more.