Dillard's, Inc. announced that sales for the four weeks ended August
4,  were $500.3 million compared to sales for the four weeks ended July
29, 2006 of $527.6 million. Total sales decreased 5% for the four-week
period. Sales in comparable stores decreased 6%.

During the four weeks ended August 4, 2007, sales in the Western region
were above the Company's average sales performance for period. Sales
were slightly above trend in the Central region and below trend in the
Eastern region. The sales performance trend in cosmetics was
significantly better than the average total trend for the Company.
Sales of juniors' and children's clothing were significantly below
trend.

Sales for the thirteen weeks ended August 4, 2007 were $1,648,957,000
compared to sales for the thirteen weeks ended July 29, 2006 of
$1,683,903,000. Total sales declined 2% for the thirteen-week period.
Sales in comparable stores declined 3%.

Sales for the 26 weeks ended August 4, 2007 were $3,412,109,000
compared to sales for the 26 weeks ended July 29, 2006 of
$3,521,707,000. Total sales declined 3% for the 26-week period. Sales
in comparable stores declined 4%.