Dick's Sporting Goods and Little League Baseball announced that Dick's Sporting Goods has become the Official Sporting Goods Retailer of Little League Baseball and Softball. This sponsorship will give Dick's Sporting Goods the ability to work directly with leagues and coaches in a number of ways, including discount coupons for all Little League teams, equipment donations and a variety of in-store events, such as player registrations and instructional clinics.
“With its long history of giving children the opportunity to learn important life lessons, have fun and be active, Little League exemplifies everything that's great about sports,” said Jeffrey R. Hennion, Executive Vice President & Chief Marketing Officer of Dick's Sporting Goods. “We're proud to work with such a fine organization and their outstanding efforts on and off the field.”
“Dick's Sporting Goods represents our first and only sporting goods retailer as a national sponsor,” said Stephen D. Keener, president and chief executive officer of Little League Baseball and Softball. “We are pleased to be working with Dick's Sporting Goods in order to provide added opportunities to our leagues and players, while helping us maintain the lowest league affiliation fee as possible. This collaboration with Dick's Sporting Goods is an excellent fit for local Little Leagues and the millions of families they serve.”
