Dick's Sporting Goods formally announced the launch of Nike ACG outdoor brand as an exclusive in its stores. The retailer had
said the deal was in the works during its Q2 conference call, but has
provided few details on the roll out.

According to a statement, the NIKE ACG line encompasses men's and
women's apparel includes jackets, pants, layering tees, and
accessories. Dick's said the line “utilizes innovative, advanced
technology and a unique layering system for progressive protection,
maximum comfort, and improved personal performance for active
lifestyles.”

“Dick's Sporting Goods is thrilled to bring exclusive styles of Nike
ACG apparel to the active and outdoor consumer,” said Jeffrey R.
Hennion, SVP and CMO at Dick's. “Nike's proprietary technology and
performance fabrics reinforce to our customers the authenticity of the
experience that we deliver every day. Nike ACG is ideal for our active
consumer who wants the freedom to improve personal performance and
create a unique look that reflects their individual taste.”

The technologies include the Comfort Control System incorporating
either Nike Dri- FIT for moisture wicking; Nike Therma-FIT for warmth
and insulation; or Nike Storm-FIT for full-weather protection. Nike ACG
also incorporates Nike Thermal-Sphere technology, a 3-dimensional
fabric for warm and insulation, into garment construction.

Dick's said the apparel is available in a base assortment of neutrals
such as khaki, black and white and are coupled with a wide variety of
fashion- forward tones, such as Dark Orange for men and Paradise Aqua
for women, for stand-out style. Nike ACG fit is true-to-size, with
women's jackets and shirts slightly tapered for a performance
silhouette.

Nike originally launched ACG (All Conditions Gear) in 1989 as its foray
into outdoor apparel and footwear. In 1998, it was spun off into its
own operating unit and Gordon McFadden, previously of
Helly-Hansen, was named president of Nike ACG. In 1999, the swoosh logo
to the brand. McFadden left by early 200l and the brand has lost
considerable momentum over the last several years.