Dickies, which is owned by VF Corp., appointed Matt Lambert as global creative director. Lambert was previously creative director at Backcountry from May 2021 and January 2022.
Before Backcountry, he worked for Centerfield Creative and Limitless Creative Co., both in Portland, OR. From August 2009 to April 2018, he was at Nike with his last role being Nike|Energy, Influencer & NBHD brand marketing director, North America.
