Deuter USA has hired Sterling & Co. for sales representation in the Northern California and Northern Nevada effective immediately.
The Sterling & Co. group is comprised of Jody Sterling, Bill Sterling, and Jared Rodriquez. They currently represent Salomon footwear and apparel, Nordic, and Jetboil.
“Deuter is dedicated to the specialty retail market and excellent dealer support,” says Bill Sterling. “Deuter is growing fast in outdoor, family and the bike segments and we are in the territory to support their growth. We are excited to add Deuter to our program. They have a great line, and we are looking forward to working with the product and people.”
“The Sterling and Company team is a core group of dedicated outdoor professionals that embody the Deuter brand’s ideals and sales goals,” says Christian Mason, Deuter USA’s Director of Sales and Marketing. “We’re confident that the Sterling team will take our brand to the next level here. Our dedication to dealers and retail staff is in line with their philosophy and service, so this is an excellent partnership for everyone.”
Bill and Jody Sterling can be reached at PO Box 418, Truckee, CA  96160, (530) 587-2538 office, (530) 579-5499 fax,

Jared Rodriquez can be reached at