Descente North America signed an agreement to sponsor the Chinese Freestyle Ski Team for the 2006 Torino Olympics. This marks the first of a partnership between the Utah based Descente North America and the Chinese Team.
“We are thrilled to be sponsoring the Chinese Team. They have such incredible talent for such a young team,” says Descente spokesperson, Shylo Farnsworth. “They are going to be a force to reckon with at the 2006 Torino Olympics.”
The Chinese Womens team scored high marks at the Deer Valley World Cup event on January 14, 2006, racking in a 1st place medal won by Guo Xinxin and 22 year old Li Nina again claiming the World Champion title depicted by the yellow bib.
Steve Rogers, the Chinese Aerial Teams liaison and team representative presented Descente North Americas Vice President, Curt Geiger, with the World Champion yellow bib as a gift for the sponsorship opportunity. “Descente is extremely proud to partner with the Chinese Freestyle Ski Team,” said Geiger. “This represents another opportunity for us to show our continued support towards all types of skiing. We are excited to watch the ski industry grow all over the world.”
“This partnership is our opportunity to be featured on a great team, support skiing in a growing market, and provide a world-class team with the best technical gear they can get,” adds Farnsworth.
The Chinese team gets its talent from handpicking the best young gymnasts and training them how to do their acrobatics on skis. In particular, Li Nina, a fearless young athlete whose been putting in a strong effort around the globe, is one to watch.
Descente is currently outfitting 29 Torino Olympic sporting events and is the “official uniform supplier” of the Spanish and Swiss National ski teams. Now they will add the Chinese Freestyle Team to that list. These teams will benefit by receiving highly technical skiwear and race wear, including GS suits, speed suits, accessories, and lifestyle products. Descentes sponsorship will provide both top quality and cutting edge fashion ski wear for Chinas top Freestylers as they prepare for the 2006 Olympic Games.