Delta Apparel, Inc. entered into a new licensing agreement with Jordan Outdoor Enterprises, Ltd. to be the exclusive marketer and producer of Realtree Girl and Realtree Outfitters casual apparel and headwear.
Realtree Girl was launched in 2006 as an outdoor lifestyle collection. A full line of Realtree Outfitters casual apparel and headwear is being introduced this fall for adventurers and outdoor sportsman. These collections will be sold through a wide range of distribution channels including outdoor retailers, sporting goods stores and department stores.
Robert W. Humphreys, chairman & chief executive officer of Delta Apparel, Inc., commented, “We are eager to partner with Realtree on this exciting new venture. Realtree is the leading brand in camouflage patterns and we believe this agreement represents the ideal vehicle for our entrée into the outdoor marketplace. We are confident that our combined expertise will allow us to successfully open new channels of distribution, attract new customers, and provide meaningful growth opportunities into future.”
The agreement also gives Delta Apparel, Inc. non-exclusive use of the Realtree and Team Realtree® brands for casual apparel and headwear. In addition, the Company is assuming fulfillment responsibilities for Realtree’s e-commerce store, RealStore, at www.realtree.com/store.
“For many years, all of us at Realtree have worked diligently to bring value to the Team Realtree, Realtree Outfitters and Realtree Girl brands,” said Realtree Founder and President Bill Jordan. “Now we look forward to working closely with Delta Apparel as their team delivers these casual lifestyle brands to a larger and broader market. Realtree will continue to develop the world's most effective camouflage patterns including our fashion camo colors, which are great for team sports and other casual applications and promote the Realtree patterns and brands through all of the various multi-media channels we employ, including our association with NASCAR's top drivers such as Dale Earnhardt, Jr., Jeff Gordon, Tony Stewart, Kevin Harvick and others. The Delta team is renowned for their ability to deliver brands to market. Realtree's relationship with Delta's newest business, To The Game, stretches back over 15 years, and our close relationship and ability to work together will certainly benefit all of our partners, as well as the end consumer and his/her casual lifestyle apparel needs.”
