Delta Apparel, Inc. said Rod McGeachy will be joining Delta Apparel as President of the company's Soffe division, effective Sept. 17. McGeachy was most recently serving as Chairman and CEO of Tandy Brands Accessories. Prior to Tandy Brands, McGeachy was with VF Corp., where he served as Vice President of Strategy and Business Development for their corporate strategy team as well as VF's Jeanswear Coalition. Before joining VF, Rod served as Vice President of Marketing for the Russell Corporation. Earlier in his career, he held positions at Accenture as Manager of their Strategy Practice. Rod began his career with Hanes, serving in sales and marketing roles.
Steve Cochran, President and Chief Operating Officer of Delta Apparel comments, “We believe Rod will be an excellent addition to the Soffe and Delta Apparel team. Rod brings a unique and pertinent skill set to the Soffe business, with expertise in building and managing business and brand strategy as well as operating businesses that are in evolution and change. We are excited to have Rod join Soffe and know that he will be instrumental in helping continue to improve upon the great progress and work that has been made by the team over the past several months.”
Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, To The Game, LLC and Art Gun, LLC, is an international apparel design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear, and produces high quality private label programs.
