prAna announced that Dean Potter will join their team of sponsored
athletes. As a prAna athlete, Dean will function as a brand ambassador
to the climbing community, while helping the company reach outside to a
more mainstream audience. He will also assist prAna’s design team with
product development.
“prAna athletes are more than just ambassadors and product testers –
they live our ideals, share our perspective and embody our passion for
the outdoors,” explained Beaver Theodosakis, president and founder of
prAna.  “We are excited to have Dean join us as his expertise and
bold endeavors will help us bring our message to a larger audience.”
One of the world’s most accomplished climbers, Potter is known for
setting climbing standards and for his thoughtful and calculated
approach to climbing.  In addition to climbing, Potter is also a
dedicated slackline walker, BASE-jumper and wingsuit flyer.  These
sports are artistic outlets and expressions of Dean’s
“I met Beaver ten years ago and have always been impressed with his
ability to stay ahead of the curve, knowing where the market was headed
and making groovin’ clothes,” said Potter.  “prAna does all this
while staying connected with nature, and I hope that my alliance with
prAna will result in inspiring more people to realize their dreams.”