Lifeboat Events will host a new event called DealerCamp July 29-31 in Deer Valley Resort in Utah to bring together bicycle industry suppliers and retailers for an outdoor expo and product demo.


Lifeboat Events conceived DealerCamp to provide bicycle industry companies with a key mid-summer product launch opportunity that is well-timed with today’s product and buying cycles. 


DealerCamp will provide small and medium-sized companies with a focused summer retailer event similar to the private dealer events that the largest industry players host for their brands. Confirmed exhibitors as of May 25 include SRAM, Scott, Shimano, ibis, Crank Brothers, Avid, Rock/Shox, Kestrel, Salsa, Truvativ, WTB and Marin.

Retailers will benefit from the event’s focus and timing, which will enable them to gather needed information to make informed buying decisions.


DealerCamp will offer manufacturers and suppliers a variety of exhibiting options and will work with the participating companies to create a list of targeted retailers who they would like to attend the new event. 
 
All qualified retailers are welcome to attend; a select group of retailers will receive subsidized travel expenses and free lodging. 
 
DealerCamp will be held in a world-class test lab for premier cross-country, downhill and road product evaluation. It will be a casual outdoor event, free of third-party vendors and follow green event initiatives to reduce the event’s environmental impact. 
 
In keeping with Lifeboat Event’s commitment to advocacy, a portion of the event’s proceeds will support retailers as well as the industry’s leading nonprofit bicycle groups.