Db, the Scandinavian luggage and backpack brand, announced a minority investment from LVMH Luxury Ventures Fund I (LLV), the company’s first investment in Norway, and second in the Scandinavian region, after Our Legacy.
The company was founded in 2012 by entrepreneur Truls Brataas and free-skier Jon Olsson. The funding will reportedly “enable Db to accelerate its global development further, with plans to increase brand awareness through strategic partnerships, double down on its core North European markets and accelerate growth in the U.S. and Asia.
Db’s travel gear offers a minimalist aesthetic, offering urban and outdoor enthusiasts a take on Scandinavian design sensibility. Rugged enough to withstand the demands of outdoor use with style to fit into an urban setting.
“Receiving backing from LLV is a huge milestone for us,” said CEO Richard Collier. “While Db will stay authentic to its core communities in snow, surf and skate, LLV’s global perspective, credibility and strategic knowledge make this a perfect fit for our vision of what the brand can become.”
“Today’s premium traveler isn’t looking for the same old black suitcase—they want travel gear that reflects their lifestyle,” founder Brataas noted. “They want to travel with a premium brand that shares their values.”
The funding will also “fuel design innovations, with plans for an aluminum luggage line in 2026 to go alongside its Ramverk Pro Series and range of golf travel gear.”
“Db has a strong position in Scandinavia with an untapped growth potential in the rest of the world. We are confident that it will also become a global brand thanks to the expertise and full-hearted dedication of Truls, Richard and their team,” said Julie Bercovy, CEO of LVMH Luxury Ventures Advisors.
Carnegie acted as a financial advisor, and Wiersholm was a legal advisor to Db.
Image courtesy Db
