Further expanding its four-year partnership with Alterra Mountain Company, Dakine launched its limited-edition Ikon Pass collection to include men’s and women’s Excursion Gloves and the Heli Pro 24L Backpack.
“Dakine and Alterra Mountain Company share a fundamental goal to help skiers and snowboarders have another ‘best day’ on the mountain. With this ethos in mind, we collaborated this season to create a special backpack and glove offering for on-mountain use,” said Pamela Levine, SVP, Dakine. “Dakine’s commitment to quality, sustainability and community are common values shared with the Ikon Pass brand, and we are proud to be trusted as the official backpack and glove and mitt of choice.”
“We are excited to collaborate with an outdoor industry leader such as Dakine, a brand that shares our passion for adventure, exploration and the mountains,” said Ryan Blanchard, director of brand partnerships, Alterra Mountain Company. “As we head into the 21/22 winter season, we are happy to offer the Ikon Pass community unique premium products as they hit the slopes at one of our 47 worldwide Ikon Pass destinations.”
Select on-mountain staff will be outfitted with Dakine’s limited-edition gloves and backpacks. Retail shop-in-shop locations are being developed by Alterra Mountain Company for Vermont, West Virginia and California where consumers can shop Dakine’s technical gear.
