POC has partnered with cycling brands Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP to announce an online auction, during which the Swedish brand will accept bids on four one-of-a-kind and unique Cervélo road bicycles valued at roughly $20,000 each. The auction opened June 17 and runs through July 1.
“Together with our partners, we have custom built, designed and put together the most amazing machines,” says POC CEO and founder Stefan Ytterborn. “The bikes are exactly what we wished for, reflecting the philosophy behind AVIP and POC´s entry into the road bike scene.”
AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. It is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future of road bike safety and performance.
The auction will feature two limited edition Cervélo RCA road bicycles, each valued at $20,800, and two Cervélo P5 time trial bikes, each valued at $19,200. The proceeds of the auction will support Spinalis, a charitable foundation whose mission is to support research and treatment development in the field of spinal cord injuries.
“The bikes have spent most of their time being showcased at the POC headquarters in Stockholm and we have become connected to them,” said Ytterborn. “We are really pleased to do an auction for an important cause, and it is with mixed feelings that the bikes are leaving for someone, somewhere. Whoever you are, please promise to take good care of these gems.”
To learn more about the POC AVIP Bike Charity Auction, please visit http://avip.pocsports.com/bike-auction.
