Cycle Gear, Inc., a leading provider of motorcycle apparel, parts and
accessories with 112 stores in 34 states, has been sold to J.W. Childs Associates, L.P.. The buyout firm acquired majority interest from Harvest Partners, LP.
Financial terms were not disclosed.
Concurrent with this transaction, William E. Watts, a Partner at J.W. Childs, will assume the role of Chairman of Cycle Gear. David Bertram, Cycle Gear’s Founding Chairman, will retire from day-to-day executive management of the company but will remain on the Board of Directors. Peter Laughton, a long-time Director of Cycle Gear and industry veteran, will also remain on the Board. Tracy Wan, a seasoned specialty retail executive who joined Cycle Gear in 2009 as Chief Operating Officer, is being promoted to President and joining the Board of Directors. Tracy will assume executive leadership of the business.
“Partnering with an experienced investment firm like J.W. Childs is a logical next step in the evolution of Cycle Gear,” said Mr. Bertram. “I’m confident that under their stewardship we will accelerate the company’s growth. It’s been an honor working with an incredible team of passionate motorcyclists and retail professionals to grow Cycle Gear into a dominant force in the motorcycle industry. I look forward to my continued participation on the Board of Directors.”
Also in connection with the acquisition by J.W. Childs, Joseph Fortunato, a long-time specialty retail executive and CEO of GNC from 2005 to 2014 will join the Board as Lead Director and consultant.
“Tracy has played a key role in Cycle Gear’s recent success and I look forward to working directly with her and the senior management team to further extend the Company’s leadership position,” said Mr. Fortunato. “Having led GNC through dramatic growth as both a private equity-owned and public company, I’m excited and confident about Cycle Gear’s potential.”
“Cycle Gear has the leading omni-channel footprint in the motorcycle accessories category and we see significant market opportunity for the company,” said Mr. Watts. “This investment is a perfect fit with J.W. Childs’ long-term strategy of investing in leading specialty retailers and we look forward to helping guide this next phase of Cycle Gear’s growth. We are delighted Dave and Peter are remaining on the Board and thrilled that Joe will make his substantial experience available to Cycle Gear as we look to create meaningful value.”
Kaye Scholer LLP provided legal counsel to J.W. Childs. White & Case LLP provided legal counsel and Piper Jaffray and Financo served as financial advisors to Cycle Gear.
Founded in 1974, Cycle Gear, based in Benicia, CA, is the only omni-channel national retailer dedicated to motorsports riders and enthusiasts. The company operates 112 stores in 34 states, has a significant and growing online business, and distributes more than 13 million catalogs annually. Cycle Gear is known for a differentiated store experience, with retail locations designed for and staffed by motorcycle enthusiasts, and is highly engaged with its customer base, sponsoring more than 1,000 bike nights and over 150 events and community rides annually.
