The 13west sales agency has enhanced their territory coverage by adding three members to its sales team, which represents All Star Sporting Goods, Augusta Sportswear, Bomark Sportswear and Majestic Athletic in the  13 western states where the agency operates.

Zack Boyer will assume sales and service responsibility for customers in Orange County, CA.  Boyer has been serving as general manager of 13west's support center in Irvine, CA since 2012. In that position he provided support to customers and the outside sales staff, as well as managing the agency’s website and weekly email newsletter.  In 2014 he began calling on a small group of customers in the Los Angeles area and is very excited to expand his responsibilities.  He will also continue to assist with administrative responsibilities for 13west.

Dalton Susselman has joined the 13west sales team to service accounts in the greater Los Angeles area.

Susselman had been with Mizuno USA since 2007 as a brand building specialist for Southern California, Arizona, and Southern Nevada. In that position he provided field support for the Mizuno sales staff with product presentations, school/coach visits, technical clinics, product videos, and event staffing. Prior to Mizuno, Susselman was with Wilson Sporting Goods and New Balance.

Steve Weckerle will begin servicing customers in San Diego, San Bernardino, and Riverside counties in California and the state of Arizona. He started his career working at his family’s sporting goods store in Pasadena, CA in 1983. He became an independent rep in 1998 before joining Rawlings Sporting Goods in 2001 where he has serviced customers in Southern California, Arizona, & Las Vegas.

With these additions, Steve Boyer will reduce his territory responsibility to focus on his role as agency president and work with a select group of retailers, wholesale distributors, and e-commerce specialists. This change also gives him time to engage with special projects as they arise and actively travel with his sales team to provide assistance and guidance.  He will continue to cover Hawaii. The agency’s eight-person sales team represents All Star Sporting Goods, Augusta Sportswear, Bomark Sportswear, & Majestic Athletic for most of the 13 western states.

13west was established in 1960 but has operated under its current ownership since 2005. The agency is headquartered in Irvine, CA.