Under a new licensing agreement, Cycle Force Group will offer a full
range of Le Tour de France bicycle, parts and accessories beginning in
Spring 2010 in North America, United Kingdom and Europe. Distribution
will be through mass retailers, sporting good stores, distributors and
Cycle Force Group has aligned themselves with Messingschlager GmbH
& Co. a leading import company of bicycle parts and accessories
with distribution throughout Europe as their strategic distribution
partner for Tour de France products.
Cycle Force Group has been granted a license by Amaury Sport Organization (ASO), the official organizer of Le Tour de France. MODA International Marketing is the exclusive agency for Le Tour de France in North America, United Kingdom and Brazil and is responsible for putting the deal together. Cycle Force Group is a leading manufacturer of bicycles and accessories located in Ames, IA.