CW-X Conditioning Wear, in conjunction with its UK distributor Big Bear Sports, has announced a partnership with Gloucester Rugby. The agreement will see the performance wear company become the official support and recovery partner of the club. The deal is set to run for the next two rugby seasons with an option to extend at the end of that period.
John L.A. Wilson, president and COO of the Wacoal Sports Science Corporation, makers of CW-X, commented:
“This is an exciting venture for CW-X. Following a successful UK launch last year, we are keen to raise its profile by aligning ourselves with key partners. Gloucester Rugby is an obvious choice, a winning squad with a strong ethos and performance ethic, they recognized immediately the advantages CW-X Conditioning Wear could bring to the team’s performance. This partnership will help to expand our business, particularly across Europe and, most importantly, drive an increase in brand awareness across the UK.”
